2026 March EMBOR CE Lead Generation the Legal Way

Description

This 3-hour continuing education course teaches real estate professionals how to build a strong pipeline of business while staying fully compliant with Georgia License Law, Fair Housing requirements, and GREC advertising rules. Agents will learn practical lead-generation strategies, such as sphere calling, farming, social media marketing, community involvement, and drip campaigns, and examine how each activity intersects with state law and ethical obligations. The course emphasizes avoiding violations related to the Do Not Call list, advertising disclosures, Fair Housing language, improper inducements, and unlicensed activity. Through interactive examples, case studies, and hands-on exercises, participants will practice creating compliant scripts, drafting lawful social media posts, and developing a prospecting plan that aligns with Georgia’s regulatory standards. Students will also explore best practices for database management, partnerships, open houses, and trust account handling. By the end of the session, licensees will understand how to grow their business confidently, professionally, and legally while protecting both consumers and their own license.